listing details




Director, Operations

Location: New York City
Category:Operations

Seeking a highly motivated Director, Operations to join our owner-operator team building the trading platform, campaign and account management capabilities that will enable our best-in-class programmatic digital media trading strategies.

Reports to: Managing Director, Operations


Job Description/ Responsibilities:


The Operations team is responsible for the implementation and execution of digital campaigns, publisher optimization and proprietary trading and is responsible for optimizing revenue and performance on behalf of our clients and the firm. This includes the functions of: Media Strategy, Account Management, and Ad Operations.The Director, Operations is a player/coach in the operations team, working with the MD, Operations to manage and execute the functions of the team.


Primary Responsibilities:


· Trafficking and managing ad campaigns for advertisers, and inventory avails for publishers· Work with the data and analytics team to develop strategies for upcoming campaigns and prepare for delivery with BD· Manage client accounts (together with BD) for ongoing trading from start to finish. Build and adapt media plans for clients· Streamline and develop campaign execution processes. Ensure the accurate and timely execution of digital campaigns and data collection· Maximize conversion and revenue opportunities across the board· Troubleshoot issues as they arise anywhere within the process· Work with technology and quantitative strategy to develop our own proprietary platforms and algorithms· Execute buys/sells in AppNexus and other exchange platforms· Understands how to leverage and utilize DMPs such as Aggregate Knowledge as well as our own proprietary platform· Familiarity with 3rd party data providers


Required Skills and Experience:


● Strong team player and complete self-starter capable of working in a demanding start-up environment
● Strong fundamentals in digital media advertising with a deep understanding of the digital media eco- system
● Strong understanding of RTB and Exchange Trading for digital media
● 5+ years experience in advertising / digital media operations. Must have lead and run campaigns from start to finish, coordinating amongst various stakeholders, and directly executing against platforms.
● Proficiency managing client accounts (managing proposals and IOs from start to finish)
· Comfortable working with and optimizing lead gen and direct response campaigns ● Financial understanding and ability to manage cash flows
● Expert in AppNexus (+ other DSPs), Aggregate Knowledge (+other DMPs), DFA (+ other ad servers), Rubicon/Pubmatic, AdMeld (+ other SSP/Exchanges), Evidon, AdSafe, BlueKai, Brillig, and other platforms, technologies, and vendors
● Ability to manage data flow between 1st and 3rd parties, DMP and our own internal platform
● Proficiency with SalesForce.com and Excel
● Effective organizational skills and process/project management abilities with strong attention to detail
● Have exceptional analytic, writing and communication skills - suitable for client presentations
● Adept at learning new products and service offerings
● Undergraduate degree


Desirable Skills and Experience:


● Media planning / strategy experience
● Experience and relationships with influential marketers/advertisers
● Historical publisher and agency experience
● Experience building and managing a team from scratch (hiring, compensation, training, etc) 


 



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