listing details




Accordant Media - VP, Analytics and Insights

Location: New York City
Category:Engineering

VP, Analytics and Insights

Job Description
The Vice President, Analytics & Insights serves as the champion of the company's "big data" analytics and campaign insights capabilities. He/she is responsible for leading and delivering scalable information solutions to support the management and optimization of biddable media strategies.

Specific Responsibilities and Activities

· Owns campaign reporting-related technologies, systems and databases; effectively troubleshoots data-mining, data-integration and data-quality issues
· Oversees media and audience targeting insights, including analysis, forecasting and optimization, and release of the company's quarterly RTB Market Pulse industry report
· Deploys best-practices managing ad-serving and data extraction/integration solutions
· Manages in-depth campaign analytics, including development of predictive models, cross-channel attribution analytics and performance-driven (frequency, engagement) campaign initiatives
· Advises clients on options and efficacy of custom analytics projects
· Integrates cross-channel data sets, including display, SEM, social, video and mobile and determines appropriate KPIs/ROI measurement requirements for cross-channel campaigns
· Works with client-side data teams to coordinate/integrate data and systems as necessary
· Develops strong industry relationships and provides leadership to clients

Experience and Knowledge

· BS/BA in Mathematics, Statistics, Computer Science or related field required. Master's degree, preferred.
· Minimum of 5 years experience leading an Analytics team or business for an Internet, digital media or related consulting company
· 3-4 years in data management, predictive modeling/forecasting and/or statistical analysis
· 2+ years in digital analytics (both display and paid search) a must
· Agency or Ad Network experience preferred
· Strong working knowledge of BI/reporting tools, programmatic/media analytics methods, web analytics data and CRM solutions.
· Strong knowledge of bid management, ad serving, and media analytics tools (online and offline) as well as syndicated interactive research applications including but not limited to DoubleClick DART for Advertisers (DFA), (Search/MediaVisor) and Atlas.
· Conversant in development of data warehousing solutions (tools, ETL strategy, data staging)
· Experience in linear regression, correlations, cluster analytics, driver analysis, data modeling, data mining and other statistical procedures.
· Must be customer-focused self-starter with a high level of initiative, flexibility, attention to deadlines and overall organization.
· Must have experience planning/prioritizing software development projects and managing a small internal and outsourced teams.
· Must thrive in a dynamic hands-on environment and display innovative problem solving skills.
· Ability to translate business questions and needs into technical projects and specifications.
· Ability to clearly communicate and persuasively present technical data and conclusions in an organized manner to a wide variety of audiences.
· Ability to lead, motivate and influence team members and business counterparts.
· Ability to travel as required
Expert knowledge of Microsoft Office Suite. 



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